Products & Brands

 Affirm retains up to 81% of fiber elasticity and up to 76% with Affirm Sensitive Scalp Relaxer. With new blends of exotic and cutting edge conditioning ingredients strengthen hair and protect against damage by retaining significantly more fiber elasticity than our previous formulas.

FiberGuard is the ONLY relaxer system for Stronger, Healthier hair. FiberGuard retains more of the hair's natural tensile strength compared to conventional relaxer systems.

Preserves up to 25% MORE of the hair’s strength compared to conventional relaxers.

• Ideal solution for relaxing color-treated or damaged hair.
• Leaves hair healthy-looking and well-conditioned.
• Leaves hair silky-straight, easy to comb and perfectly prepare for styling.
• Provides glossy, free flowing, soft, silky styles

Regardless of hair type, texture or style, KeraCare Conditioning Hair Care System has a styling product for you. KeraCare styling products are the perfect tools for professional stylists, whether creating innovative or classic styles.

KeraCare conditioners are tailored to suit a variety of needs, including clients with colour treated hair, damaged hair and those with dry and itchy scalps.

KeraCare shampoos are formulated to address the cleansing needs of a variety of hair types.

MoisturColor Semi-Permanent Hair Color 

Conditioning Semi-Permanent Hair Color offers rich, vibrant & brilliant colors for all hair types. Perfect for first time hair color clients. Leaves hair silky and healthy-looking.